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Earlier this week, Google expanded the express shipping service it has been testing in Northern California and parts of Los Angeles and New York City to three more cities: Boston, Chicago, and Washington DC. The question is, will it catch on?

Google Express allows shoppers to place orders online or via mobile device with partner retailers such as Walgreens, Costco, Staples, Barnes & Noble, and Sports Authority. Google promises same-day shipping on orders, at a cost of $4.99 per delivery or flat subscription plans of $10 monthly or $95 a year.

Clearly, Google is taking aim at Amazon. They have recently upgraded the Google Shopping experience and have upgraded the manner in which products are listed and ads are bought on that platform. Now they have moved more aggressively into shipping with a same-day service that rivals Amazon Prime’s two day delivery and is similarly priced. Platforms are battling platforms – from ecommerce to mobile, to hardware. This just makes the waters even more murky when you layer in shipping services. Stay tuned.

Joe Scartz is the President of Digital BrandWorks

Digital BrandWorks is a digital marketing and ecommerce consultancy in Chicago

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