To effectively manage your online retailers like Amazon.com, Walmart.com, Home Depot.com (and others) to maximize sales and margin you must actively manage six key areas of focus including:
Listing management and maintenance
Marketing & merchandising
Sales tracking and reporting
These six workstreams must work in tandem if you are to maximize revenue, ensure the product is in stock, recognize and act on merchandising opportunities and accurately reconcile your sales. Is your ecommerce business damaging your brand and failing to recognize topline revenue opportunities? If so, look at how to harmonize these workstreams.
Digital BrandWorks manages etailers to increase revenue and protect margin for branded manufacturers.